Electronic Resource

Understanding the Global Spa Industry: Spa Management

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The spa industry is the fastest growing segment of the hospitality and leisure industry. With contributions from internationally renowned practitioners and academics, this book methodically looks at the whole industry, from its historical beginnings onwards, typologies, marketing, branding and business models.
PART 1: Planning. Spas, wellness and human evolution / Marc Cohen --
American and European spa / Mary Tabbachi --
The spa industry in Asia / Michael Loh --
Spa industry benchmarking / Julie Garrow --
Trends in the global spa industry / Susie Ellis --
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PART 2 : Profit. Business plans for 'state of the art' spas / Andrew Gibson --
Spa feasibility: steps and processes / Richard Dusseau and Mathew W. Brennan --
Spa design, development and construction / Seán O'Connor --
SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited / Jeff Matthews and Donna Wells --
The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental / Ingo Schweder --
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PART 3 : Product. Branding and spas / Samantha Foster --
Spa retail / Mark Wuttke and Marc Cohen --
Product development / Geraldine Howard and Guy Vincent --
Wellness technologies and related products / Marc Cohen --
Spa marketing / Pete Ellis --
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PART 4 : Planet. Built environment-spa design / Peter Remedios --
Environmental responsibility in the spa industry: a business perspective / Russell Arthur Smith --
Environmental and social benchmarking / Melinda Watt and Ben Bayada --
Water requirements, water quality and related technologies / Daryl P. Stevens and David Cunliffe --
Spas and sustainability / Marc Cohen and Sonu Shivdasani --
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PART 5 : People. Spas and the future leadership climate / Anna Bjurstam and Marc Cohen --
Human resource management in spas: staff recruitment, retention and remuneration / Marc Cohen and Daniella Russell --
Spa-related education and training / Dieter Buchner, Alison Snelling and Marc Cohen --
Traditional knowledge and spas / Gerard Bodeker and Gemma Burford --
Ethics and values / Gerard Bodeker.

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Availability

TCM0202

338.47613122

Prodi Traditional Chinese Medicine

Available but not for loan - No Loan

Detail Information

Series Title

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Call Number

338.47613122

Publisher

: Butterworth-Heinemann., 2008

Collation

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Language

English

ISBN/ISSN

9780750684644

Classification

338.47613122

Content Type

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Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Health resorts
Health resorts -- Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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